A go-to everyday indulgence.

Wafflings is a new fast-casual dining offer, conceived to appeal to customers looking for something delicious and a little indulgent that they can enjoy day or night.

Phoenix Wharf were tasked with bringing our clients vision to life including naming, strategy, brand identity and interior architecture.

We were asked to create a visual identity that reflects the waffle-based offer and embodies the sociable, light-hearted values of the brand. A combination of rich, vibrant colours, a playful logomark and bespoke character illustrations combine to present a fun and welcoming personality.

The unique interior builds on the brand values and offers an inviting space for customers to enjoy their waffles alongside the company of friends and family. A variety of seating styles caters to all ages and dwell time. Neon ‘Wafflings’ and considered lighting features work in harmony with socially shareable surroundings that can easily adapt from day to night-time trade.