Bathroom Village are a stalwart of the local Bathroom business with 4 stores in the Southwest selling a range of mid to high-end products.

Looking for a brand refresh that showcased their product and customer aspirations we worked with their team to design a bold new identity to match their market position. Inspired by water, ever present in bathrooms, we created an icon of liquid symbols contained within a shield representing the heritage of the company.

Flipped upside down the shield resembles a home and when multiplied the shape creates a village; a fact that emboldened the interior concept. A simple architecture and flexible retail design allow the products to take centre stage with a focus on customer experience. The new palette is premium yet subtle and emphasised by material details.