Breathing new life into a national treasure.
SECTOR: BRANDING/ DIGITAL
Situated in the heart of England, the Thorpe Estate has the history and grandeur to match the finest of stately homes. Like many of our cherished estates however, Thorpe needed to reimagine itself and its future role in the modern World.
The Estate approached PW to help them in their transformation and to build the foundations of their future business offering. Working with the trustees, we set about defining a strategy and creating a new brand architecture that would reflect the ambitions of this new venture.
Thorpe Constantine will consist of 4 principle offerings; Events, Hotel, Eating and Health. The new logo mark represents these elements in a modern and inventive way, allowing the entities to confidently stand alone or come together as a single coherent offering. Supported by a restrained logo type the new logo reflects the bold and progressive ambitions of the brand, whilst protecting the prestige and heritage of the original estate.
Careful consideration of the typography and the colour palette, along with hand drawn illustrations and tailored photography creates an identity that distinctively reflects the personality of the brand. This personality is replicated throughout all brand material to provide a constant and coherent experience for their customers.