Building the Home of the Hog
Pigsty is a new neighbourhood restaurant and bar on Bristol’s Gloucester Road. The 100-cover space, aimed at families, couples and group diners, offers high-quality dishes based around good quality, local produce and the company’s own pork products from The Jolly Hog.
The design brief for the first permanent Pigsty site was to evolve the look and feel first expressed in their 24-cover shipping container in Bristol’s Wapping Wharf, but to raise the bar by creating a more grown-up, premium feel and catering for customers who want to sit and linger.
The interior concept mixes town-and-country via old and new industrial elements, butcher’s shop tiling (some dating from around 1920, from an original pork butcher on the site), plus warm green herringbone timber and playful pink-grouted green ceramic tiling and graphic slogans.
‘The bar design is in the form of a large D-shape’, Emma Gullick, Senior Designer at Phoenix Wharf explained, ‘with half the bar serving as a dedicated dispense bar and half also serving food orders, including take-away. There will be a certain amount of testing out new ideas in this space, from hot-plated food to possible live cooking to order.’
The furniture for the new venue very much speaks the same language as the first outlet, especially in terms of the continued accent on timber.
‘Wood is perfect for the project’, Emma Gullick added, ‘not only for its natural warmth and organic feel, but also because of its link to farm buildings. The scheme additionally includes a number of recycled farm doors with Pigsty branding.’
‘Phoenix Wharf were great to work with. They took time to understand our business and values before helping us evolve the look and feel of the brand via smart thinking, operational insights and a striking visual and materials palette. They helped us achieve a premium feel for the new venue that is still true to the original brand vision and will help us move forward with confidence towards the next stage of our growth.’
Olly Kohn, Owner, Pigsty
Photography credit: Franklin & Franklin