High-performance underfloor heating brand Omnie wanted a flexible, modular and high-end exhibit kit to showcase their variety of products. In a competitive market their recent re-brand was designed to ensure stand out among competitors. We designed a kit of parts allowing their physical presence to achieve the same thing. Cut through product samples showcased construction details on pull out drawers for customer engagement and visibility on and off booth.
We resisted the urge to place product into the floor as this makes the brand details and product itself hard to see, instead opting for a series of angled panels with product statistics and information alongside. This encouraged product comparisons while emphasising the myriad of options available. Illuminated graphics caught attention from further afield while a brand totem on the corner of the booth drew attention and doubled as a product display