A nod to the past for a forward looking brand
SECTOR: BRANDING / PACKAGING
A new snacking concept (to the UK at least) needed a courageous creative approach to truly reflect the brand values and ensure on shelf stand-out in an increasingly competitive FMCG sector. Producing genuinely healthy snacks (based on grass fed meats and natural wholefoods) the Nomad brand is targeted at a wide and varied audience from urban explorers to adrenaline junkies. Designing in future growth, we created a playful yet confident identity that takes inspiration from the product origins whilst reflecting the ambitions of this fledgling brand.