Translating a brand for an online audience
SECTOR: BRANDING/ DIGITAL
Having created their new brand identity, PW were tasked with bringing the new JI brand to life in the online world. Looking to compete with more consumer focussed brands such as Graze we set about creating a far more experiential online offering that went beyond the transactional requirements of a traditional web-store. Injecting playful transitions, aspirational imagery and a splash of colour, we were able to depict the playful character of the brand, reflect the vibrancy of the product offering and ensure the site itself performed better than ever.