Elsio

Elsio Hero Branding
 

Creating a brand for a first-to-market engineering solution

 
 

YEAR: 2018
SECTOR: BRANDING/ DIGITAL

 

Global engineering group, Assystem, has developed a continually evolving, integrated solution to Life Cycle Optimisation, delivered by a trusted team of design and engineering experts. It’s the first of its kind in the industry and Assystem needed to develop a brand identity and communications strategy that would give this new product standout in its sector and clearly communicate its key attributes.

 
 
 
elsio logo animation
 
 
elsio secondary logo breakdown
 
 

Phoenix Wharf worked closely with our clients at Assystem to develop a new name and identity system that sets Elsio apart from other brands in the engineering industry.

The name – the abbreviation for Life Cycle Optimisation written phonetically – is a brave departure from typical approaches within the sector, inspiring yet reassuring clients in equal measure.

The brand identity, together with a bold communications strategy, clearly communicates the 3 key elements of the product lifecycle that Elsio brings together. The new visual identify epitomises the concept of continual evolvement and the idea that, to be continuously improving, you should ‘never stand still’.

The graphic device injects visual interest to communications, presenting important statistical information such as graphs and charts in an energetic and colourful way. This approach projects the energy and passion of the business, which together with a playful illustration style adds personality to the brand and brings key content to life.

 
 
elsio business cards
 
elsio logo colour breakdown
 
elsio website landing page
 
elsio illustration
 
elsio how to use our logo
 
elsio stationary
 
elsio brand guidelines
 

related projects