Directing the Flow at Kind + Jugend
Directing the Flow – Where is Liquid Retail taking you next?
Following the success of her 2018 speech on Liquid Retail at Kind und Jugend, the leading international trade fair for premium baby and toddler products, Our Associate Creative Director, Emma Gullick is heading back to Cologne to speak in the Trend Forum on how the world of retail has changed and developed over the last 12 months.
Emma’s speech will identify the biggest issues retailers need to concentrate on now; from the change in focus from sales to service to the further extension of the rental model. Also, the need to stand for something and have clear messaging on well-being and sustainability.
Together with our sister company Ignition (events, exhibitions and experiences), we have also designed and created three stands at this year’s show for clients our Elvie, Vital Baby and Ickle Bubba, which we look forward to sharing with you after the show.
We’ll be sharing trends from the show and the industry shortly after - watch this space.