A group re-brand and collaboration with Martin Parr

A group re-brand and collaboration with Martin Parr

We helped our parent company, Istoria Group with their re-brand and in keeping with our shared values we collaborated with local suppliers, namely Martin Parr to photograph the board members.

The strategic business re-brand ensures that Istoria Group - already a multi-million pound business and a highly successful, independently-owned collective of five creative and innovation companies, including interiors and branding agency Phoenix Wharf; exhibition, events and experiences company Ignition; strategic communications agency Caroline; children’s book publishers I am a Bookworm and pioneering innovation platform Solverboard - is ready for the next ambitious stage of its growth at a regional, national and international level.

Sam Rowe, CEO of Istoria Group explained:

We can now offer clients access to a raft of specialist talent, based in a single, collaborative office. ‘Our point of difference is that we have shared processes and systems throughout the group, so that clients can decide if they want to work with a single specialist agency – on a shop, restaurant, re-brand, event or exhibition, for example - or else liaise across the group via a single point of contact for all of their creative and design needs.’

Our Founder & Creative Director at Phoenix Wharf, Chris Gwyther (also, Group Head of Creative) is pictured alongside fellow board members below.

The group favours a direct and honest way of working with a highly personable approach and the commission of Martin Parr is a perfect embodiment of this. Sam Rowe commented:

“We’re great fans of Martin Parr’s portraiture and of the frank and wryly humourous edge he brings to his work. The commission also reflects our belief in Bristol as a centre of world-class creative talent”

Istoria Group, which is based in Bristol’s Paintworks, is located only a few hundred metres from The Martin Parr Foundation, which the photographer opened in 2017 to preserve his archive and legacy and to showcase and archive the work of other new and established photographers.

Istoria Group Board pictured by Martin Parr.

Istoria Group Board pictured by Martin Parr.

About Martin Parr:

Martin Parr is one of the most significant documentary photographers of post-war Britain and the former President of Magnum, the world’s most famous photography agency. Martin opened The Martin Parr Foundation in late 2017 to preserve his archive and legacy and to hold a growing collection of works by selected British and Irish photographers, as well as images taken in the British Isles by international photographers, together with an expanding library of British and Irish photobooks. The space encompasses a gallery and event space, library, studio and shop.
https://www.martinparrfoundation.org/

 
 
Chris Gwyther, Founder & Creative Director, Phoenix Wharf pictured by Martin Parr.

Chris Gwyther, Founder & Creative Director, Phoenix Wharf pictured by Martin Parr.


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